Terms of Service

Last updated: 8 April 2026

1. About these terms

These terms of service ("Terms") govern your use of The Brand Protocol website (thebrandprotocol.ai) and all related services ("the Service"). By using the Service, you agree to be bound by these Terms.

The Service is provided by RightsTech Ltd, a company registered in England and Wales (Company No. 16602847), trading as "The Brand Protocol".

If you are a consumer (i.e., you are using the Service for purposes outside your trade, business, craft, or profession), you have additional rights under UK consumer protection law. Nothing in these Terms affects your statutory rights.

Contact: hello@thebrandprotocol.ai

2. The Service

The Brand Protocol is an AI-powered brand identity builder. It provides a structured five-stage process ("the Protocol") that generates brand strategy, visual identity, brand guidelines, and launch assets based on information you provide.

The Service is provided as digital content and is delivered electronically. No physical goods are supplied.

The outputs are generated by artificial intelligence based on your inputs. While we aim for high-quality, professional-grade outputs, AI-generated content may contain errors, inconsistencies, or elements that require human judgment to evaluate and refine.

2.1 What the Service is NOT

• The Service is not a substitute for professional brand consultancy, legal advice, or design services.
• We do not guarantee that generated brand names, logos, or other outputs are available for trademark registration or free from third-party intellectual property rights.
• You are responsible for conducting your own trademark searches and legal checks before using any generated outputs commercially.
• We do not provide legal, financial, or professional advice of any kind.

3. Eligibility

You must be at least 18 years old to use the Service. By using the Service, you represent that you are at least 18 and have the legal capacity to enter into these Terms.

If you are using the Service on behalf of a business or organisation, you represent that you have the authority to bind that entity to these Terms.

4. Account and access

You may need to create an account to use certain features. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.

You must provide accurate, current, and complete information. If we have reason to believe your information is inaccurate or your account is being used fraudulently, we may suspend or terminate your access.

5. Pricing and payment

The Service is offered in two tiers:

• Self-Serve (£49): One-time payment. You run the five-stage protocol yourself with AI guidance.
• Refined (£499): One-time payment. We run the protocol for you, with human strategist review and refinement.

All prices are in British Pounds (GBP) and inclusive of VAT where applicable. We are not currently VAT-registered; if this changes, prices will be updated to reflect applicable VAT.

Payments are processed securely by Stripe. We do not store your payment card details. By making a purchase, you also agree to Stripe's terms of service.

We reserve the right to change our prices at any time. Price changes do not affect purchases already completed.

6. Cancellation and refunds

6.1 Your right to cancel (Consumer Contracts Regulations 2013)

If you are a consumer, you have a 14-day right to cancel your purchase without giving a reason, starting from the day after the date of purchase. This is your "cooling-off period".

6.2 Exception for digital content

Under Regulation 37 of the Consumer Contracts Regulations 2013, you may lose your right to cancel once the supply of digital content has begun, provided:

• You gave your express consent to begin the supply of digital content during the cancellation period; and
• You acknowledged that you would lose your right to cancel.

How this applies: When you start the protocol (begin Stage 1: Discovery), you will be asked to confirm that you consent to immediate supply and acknowledge that you will lose your cancellation right. If you provide this consent and begin using the protocol, you cannot cancel for a refund.

6.3 If you have NOT started the protocol

If you purchased the Service but have not yet started the protocol (have not begun Stage 1), you may request a full refund within 14 days of purchase. Contact us at hello@thebrandprotocol.ai.

6.4 Faulty digital content

Under the Consumer Rights Act 2015, digital content must be of satisfactory quality, fit for a particular purpose, and as described. If the digital content is faulty (e.g., the protocol fails to generate outputs, or outputs are fundamentally broken or unusable), you have the right to:

• A repair or replacement (we will re-run the affected stage or the entire protocol)
• If a repair or replacement is not possible or does not resolve the issue, a full or partial refund

This does not cover dissatisfaction with subjective creative output (e.g., "I don't like the colour palette"). The Self-Serve tier includes unlimited regeneration for this reason.

6.5 Refined tier refunds

For the Refined tier (£499), if you are dissatisfied with the human-reviewed output, we will offer one round of revisions at no additional cost. If you remain dissatisfied after revisions, we will assess the situation on a case-by-case basis and may offer a partial refund proportionate to the work delivered.

6.6 How to request a refund

Contact us at hello@thebrandprotocol.ai with your purchase details. We will process eligible refunds within 14 days of approving the request, using the same payment method you used for the original purchase.

7. Intellectual property

7.1 Your brand outputs

You own all brand identity outputs generated through the protocol — including strategy documents, logo concepts, colour palettes, typography selections, brand guidelines, and asset files. We grant you a perpetual, irrevocable, worldwide, royalty-free licence to use these outputs for any lawful purpose.

We do not retain any ownership rights over your brand outputs. We do not use your outputs to train AI models, sell to third parties, or display publicly without your explicit written consent.

7.2 Our platform

We retain all intellectual property rights in the Service itself — including the protocol structure, website design, source code, AI prompts, algorithms, and branding (the "Brand Protocol" name, logo, and visual identity). Nothing in these Terms grants you any rights in our platform IP.

7.3 Your inputs

You retain ownership of the information and content you provide as inputs to the protocol. By submitting inputs, you grant us a limited licence to process them for the purpose of delivering the Service. We do not use your inputs for any other purpose.

7.4 Trademark disclaimer

AI-generated brand names, logos, and visual elements may inadvertently resemble existing trademarks or copyrighted works. We make no representations that the outputs are available for trademark registration or free from third-party rights. It is your responsibility to conduct appropriate searches and obtain legal advice before registering or using any generated brand elements commercially.

8. Acceptable use

You agree not to use the Service to:

• Generate content that is unlawful, defamatory, hateful, discriminatory, or harmful
• Impersonate another person, business, or organisation
• Attempt to reverse-engineer, decompile, or extract the AI models, prompts, or algorithms
• Resell, redistribute, or white-label the Service or its outputs as a competing brand-building service
• Overwhelm, disable, or impair the Service through automated requests or denial-of-service activity
• Submit inputs designed to manipulate or "jailbreak" the AI system

We reserve the right to suspend or terminate your access if you violate these terms, without refund.

9. Limitation of liability

To the maximum extent permitted by law:

• The Service is provided "as is" and "as available" without warranties of any kind, except those implied by law (which, for consumers, cannot be excluded).
• We are not liable for any indirect, incidental, consequential, or special damages arising from your use of the Service.
• Our total liability to you for any claim arising from the Service is limited to the amount you paid for the Service.
• We are not liable for any loss caused by your use of AI-generated outputs — including trademark infringement, reputational harm, or commercial loss — as you are responsible for reviewing and verifying all outputs before use.

Consumer rights: Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be lawfully excluded under UK consumer protection law (including the Consumer Rights Act 2015).

10. Indemnification

If you are a business user, you agree to indemnify and hold harmless RightsTech Ltd from any claims, losses, or damages arising from your use of the Service, your violation of these Terms, or your use of AI-generated outputs. This clause does not apply to consumers.

11. Availability and changes

We aim to keep the Service available at all times but do not guarantee uninterrupted access. We may suspend the Service for maintenance, updates, or reasons beyond our control.

We may update the Service, add or remove features, or change the protocol structure at any time. We will not reduce the core functionality of a tier you have already purchased without offering a refund or equivalent alternative.

12. Termination

You may stop using the Service at any time. If you wish to delete your account and all associated data, contact us at hello@thebrandprotocol.ai.

We may terminate or suspend your access immediately if you breach these Terms. Upon termination, your right to use the Service ends. However, you retain ownership of any brand outputs already generated and delivered to you.

13. Governing law and disputes

These Terms are governed by the laws of England and Wales. If you are a consumer in the UK, you benefit from the mandatory provisions of UK consumer protection law regardless of the governing law chosen.

Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer, you may also bring proceedings in the courts of your country of residence.

Before taking legal action, we encourage you to contact us to try to resolve the dispute informally. You may also use the UK's alternative dispute resolution (ADR) process or the European Commission's Online Dispute Resolution (ODR) platform where applicable.

14. Electronic Commerce Regulations

In compliance with the Electronic Commerce (EC Directive) Regulations 2002:

• Provider: RightsTech Ltd
• Company No.: 16602847
• Email: hello@thebrandprotocol.ai
• VAT: Not currently VAT-registered
• Prices: All prices are in GBP and inclusive of any applicable taxes
• Professional body: Not applicable — we are not regulated by a professional body

15. General

Entire agreement: These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and us.

Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions continue in full force and effect.

Waiver: Our failure to enforce any provision of these Terms does not constitute a waiver of that provision.

Assignment: We may assign our rights under these Terms to another party. You may not assign your rights without our written consent.

Force majeure: We are not liable for any failure or delay caused by circumstances beyond our reasonable control, including but not limited to natural disasters, internet disruptions, third-party service failures, or government actions.

16. Changes to these terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or by posting a prominent notice on the website. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

17. Contact

RightsTech Ltd (trading as The Brand Protocol)
Company No. 16602847
Email: hello@thebrandprotocol.ai