Question 1

What exactly do I get from the Brand Protocol?

Accepted Answer

A complete brand identity: brand strategy document, logo concepts, colour palette, typography system, brand guidelines PDF, and a launch asset pack including social templates, email headers, business card layouts, favicon, and OG images.

Question 2

How long does the Brand Protocol take?

Accepted Answer

Most founders complete the Self-Serve protocol in 2-3 hours. The Refined tier takes 3-5 business days as it includes human strategist review and refinement.

Question 3

Is the Brand Protocol just AI-generated templates?

Accepted Answer

No. The protocol generates custom brand assets from your specific inputs — your audience, positioning, competitors, and vision. Every output is unique to your brand. No templates, no cookie-cutter results.

Question 4

Do I own the brand assets from the Brand Protocol?

Accepted Answer

Yes, 100%. Everything generated through the protocol is yours. Full commercial rights, no licensing fees, no ongoing costs. Pay once, own forever.

Question 5

How does the Brand Protocol compare to hiring an agency?

Accepted Answer

Agencies typically charge £5,000-£25,000 for a brand identity project and take 4-8 weeks. The Brand Protocol delivers equivalent outputs in hours for a fraction of the cost, starting at £49.

Question 6

Can I use the Brand Protocol to refresh an existing brand?

Accepted Answer

Absolutely. Many founders use the protocol to refine or completely overhaul an existing brand. The discovery stage adapts whether you're starting fresh or evolving.

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