AI-powered brand agency

From ideato brand.

A complete brand identity — strategy, voice, visual system, and production-ready specs. Built by AI. Shaped by two decades of world-class brand craft.

See how it works
Strategy · Identity · Voice · System · Launch

Logo generators
give you a logo.
You need a brand.

A logo is a mark. A brand is a system — strategy, positioning, voice, visual language, and the hundreds of decisions that make people trust you before they've read a word.

Existing tools give you the surface. The Brand Protocol gives you the architecture underneath.

The five stages

1
Discovery
Your idea, audience, ambition and constraints. The questions a senior strategist would ask.
2
Strategy
Positioning, audience mapping, brand architecture, and the narrative everything is built on.
3
Identity
Name, visual direction, typography, color system, logo concepts — with strategic rationale.
4
System
Guidelines, voice documentation, code-ready design tokens, asset specs for every touchpoint.
5
Launch
Production files, social templates, OG images, favicons — everything to ship a brand that holds.

Self-Serve

Run the protocol yourself

The full Brand Protocol as an AI-guided experience. Walk away with a complete brand identity.

From £49

Refined

AI-built. Human-finished.

Run the protocol, then hand it to our team. The same people who've branded for the world's most recognised companies.

From £499

From the team behind Human Now

BMW·Ferrari·Rolex·M&S·Selfridges·Swarovski

“Two decades of building brands for the world's best. Now we've turned that process into a protocol anyone can run.”

Terry — Founder, Human Now

Your brand, now.

Join the waitlist for early access. Founders, startups, and agencies who want brands that hold together.

No spam. Early access + launch pricing.